Wonder whether freebies by an undifferentiated product/service can ever earn your customer loyalty
You now get Rs 500 Uber credits free when you first recharge your Airtel Money wallet
I have my doubts on the feasibility of this strategy - will users switch from Paytm to Airtel Money just because of a Rs 500 bonanza
Say if 1 lac Uber users get Rs 500 each free, its a net cash burn of Rs 5 crore for Airtle Money
Smart Indian customers will merrily use this offer and then switch to the 3rd one who offer more freebies
https://newsroom.uber.com/2015/08/bharti-airtel/
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